Last week’s Digital Directions 11 conference held in Sydney by Fairfax Media and X Media Lab lived up to expectations by bringing together many of the world’s leading thinkers in digital media. Prominent amongst them were the American digital media pioneer Robert Tercek and the Australian born entrepreneur Tan Le. Both are also featured prominently …
Read more »While some sectors of the advertising industry have struggled in recent years, online advertising has gone from strength to strength. The latest predictions from the Online Advertising Bureau (IAB) Australia have online advertising spending hitting AU$3 billion by 2012, well up from the AU$2.27 billion reported for 2010. Online advertising spending in Australia for the …
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It was way back in 1995 that the US start-up WebTV first began promoting its idea for a web-connected television experience. It probably wasn’t the first, and it certainly hasn’t been the last. But 15 years later, for most people their Internet and their TV set remain sadly isolated. There have been some attempts to …
Read more »Australia’s media ownership laws have long been contentious, placing barriers on cross ownership of media and restricting (for better or worse, depending on your point of view) the reach that media companies can have across Australia’s population. It’s long been touted that these restrictions become meaningless in a broadband age, where a TV station for …
Read more »Last week saw the return of the annual Media 2010 conference in Sydney, hosted by XMediaLab and Fairfax. As in the past two years Media 2010 featured a variety of speakers from across the international media and advertising industries. Highlights amongst the presentations included the chief executive officer from Associated Northcliffe Digital (Daily Mail and …
Read more »Last week the online video services company Viocorp hosted an interesting webcast debate about the future of television. Panellists including ABC managing director Mark Scott and Beyond CEO Mikael Borglund discussed topics including the impact of broadband delivery on existing broadcasters, content creation funding models and the impact of other media on the television consumption …
Read more »The Rudd Government’s commitment to build a high speed National Broadband Network has become a hot talking point in recent months, with plans to revolutionise Australia’s digital infrastructure. Brad Howarth explores the benefits and what it will mean for business. (Dynamic Business Magazine) National Broadband Network Implications for Business
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