While some sectors of the advertising industry have struggled in recent years, online advertising has gone from strength to strength. The latest predictions from the Online Advertising Bureau (IAB) Australia have online advertising spending hitting AU$3 billion by 2012, well up from the AU$2.27 billion reported for 2010. Online advertising spending in Australia for the …
Read more »Last week saw the return of the annual Media 2010 conference in Sydney, hosted by XMediaLab and Fairfax. As in the past two years Media 2010 featured a variety of speakers from across the international media and advertising industries. Highlights amongst the presentations included the chief executive officer from Associated Northcliffe Digital (Daily Mail and …
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